Blog 20: Exit Interview

Content:

(1) What is your essential question and answers? What is your best answer and why?
My essential question is, what is the best way a company can increase profit through advertising? My three complete answers are, know the product in order to create the ideal media production, creating business cards and ads with the description or information of the company, and advertisements on public transit. My best answer is, creating business cards and ads for the company. The company is known to the clients around the machine shop industry because of the successful ads and business cards that have been created. This is my best answer because it has brought in more profit to my mentorship, Brothers Precision, and studies prove that the newspaper ad viewers and business card printing have increased from 43.3 million to 69.1 million since 2010.
 
(2) What process did you take to arrive at this answer?
When I first started my Independent Component, my mentor said that the company needs new business cards. So I proposed that for my IC1 I can help create the new business cards that the company needs. He agreed, and I first needed to design the template and color palette that the cards were going to have. Once I finished, I had to create a price list and I had to call many different printing companies that offered an inexpensive price, because my mentor gave me a $300 budget. Through many calls I finally found a printing company that offered 500 cards for $270. I later sent the completed design to the company. Interviewing my mentor and actually going through the whole process I finally came to conclusion that this will be my best answer. 

(3) What problems did you face? How did you resolve them?

The problems that I faced was not being able to make a deal with a printing company because they charged a little too much and it didn't go with my budget. As well as finding a company open, because I go to mentorship on Saturday's and Sunday's and most aren't open on the weekends. But I kept insisiting, and on weekdays I would call when they were open and come up with the deal. Another problem was trying to come up with a template for the light-up pens and business cards with both my mentor and the workers. But I managed to convince them with my awesome skills in creating something appealing that they loved.

(4) What are the two most significant sources you used to answer your essential question and why?

Two of my most significant sources were my mentor, advertising manager for Brothers Precision, Jose Murillo, because he taught me a lot of hands on work, he was able to challenge me with actually creating advertisements for a company. There was a lot of responsibility on my shoulders but with the help of him I was able to do the responsibilities effectively. My second most significant source was a website called Inma. This website has many articles of real life working advertising managers and they talk about what ads they did and how has it helped their company. It also has articles that the revolution that advertising has had on them (author).