Blog: 22 Senior Project Reflection

(1) Positive Statement

What are you most proud of in your Block Presentation and/or your senior project? Why?
What I am most proud of is seeing how my hook activity and my activity got each group really engaged, the activity brought out the creativeness of the students.

(2) Questions to Consider

a. What assessment would you give yourself on your Block Presentation (self-assessment)?
I would give myself a P for my block presentation.

b. What assessment would you give yourself on your overall senior project (self-assessment)?
I would give myself an AP for my overall senior project grade.

(3) What worked for you in your senior project?
What worked for me is actually playing a role as an advertising manager throughout my nine month process of the senior project.

(4) (What didn't work) If you had a time machine, what would have you done differently to improve your senior project if you could go back in time?
I would go back in time to my blog 14 which is the independent component 1 blog. I would go back to turn in that blog post in time, because that affected my senior project grade.

(5) Finding Value

How has the senior project been helpful to you in your future endeavors? Be specific and use examples.
Thanks to the senior project I got the experience with working with my mentor. He taught me so many things, for example the basics of what an advertising manager in the advertising industry does. And thanks to the senior project, who knows maybe I will study marketing and go more into advertising in the future!

Blog 21: Mentorship

Literal

• Done.
• Jose Murillo. (909)622-2086. Brothers Precision.

Interpretive
What is the most important thing you gained from this experience? Why?

The most important thing that I gained through this whole experience is, resposibility. My mentor gave me deadlines and budgets when he gave me an assignment. I was able to be responsible enough turn in my work to him on that certain deadline and I managed to not go over the budget he set. He gave me work that is actually what an actual advertising manager does. My mentor put a lot of weight on my shoulders but I was able to pull it off, and because of him he taught me the true meaning of responsibility in the advertising industry.

Applied

How has what you’ve done helped you to answer your EQ? Please explain.
The work that my mentor assigned helped me answer my EQ because it was actual hands on work. I had to create business cards, pens, and ads for the company. Being able to save money for the company with all of the products I created was really difficult. But I saved money and with the ads and business cards and I was able to bring in profit for the company. All of the work and experience that I have done really helped me answer my EQ with full on depth.

Blog 20: Exit Interview

Content:

(1) What is your essential question and answers? What is your best answer and why?
My essential question is, what is the best way a company can increase profit through advertising? My three complete answers are, know the product in order to create the ideal media production, creating business cards and ads with the description or information of the company, and advertisements on public transit. My best answer is, creating business cards and ads for the company. The company is known to the clients around the machine shop industry because of the successful ads and business cards that have been created. This is my best answer because it has brought in more profit to my mentorship, Brothers Precision, and studies prove that the newspaper ad viewers and business card printing have increased from 43.3 million to 69.1 million since 2010.
 
(2) What process did you take to arrive at this answer?
When I first started my Independent Component, my mentor said that the company needs new business cards. So I proposed that for my IC1 I can help create the new business cards that the company needs. He agreed, and I first needed to design the template and color palette that the cards were going to have. Once I finished, I had to create a price list and I had to call many different printing companies that offered an inexpensive price, because my mentor gave me a $300 budget. Through many calls I finally found a printing company that offered 500 cards for $270. I later sent the completed design to the company. Interviewing my mentor and actually going through the whole process I finally came to conclusion that this will be my best answer. 

(3) What problems did you face? How did you resolve them?

The problems that I faced was not being able to make a deal with a printing company because they charged a little too much and it didn't go with my budget. As well as finding a company open, because I go to mentorship on Saturday's and Sunday's and most aren't open on the weekends. But I kept insisiting, and on weekdays I would call when they were open and come up with the deal. Another problem was trying to come up with a template for the light-up pens and business cards with both my mentor and the workers. But I managed to convince them with my awesome skills in creating something appealing that they loved.

(4) What are the two most significant sources you used to answer your essential question and why?

Two of my most significant sources were my mentor, advertising manager for Brothers Precision, Jose Murillo, because he taught me a lot of hands on work, he was able to challenge me with actually creating advertisements for a company. There was a lot of responsibility on my shoulders but with the help of him I was able to do the responsibilities effectively. My second most significant source was a website called Inma. This website has many articles of real life working advertising managers and they talk about what ads they did and how has it helped their company. It also has articles that the revolution that advertising has had on them (author).

Blog 19: Independent Component 2

LITERAL:
 
(a) I, Gabriela Murillo, affirm that I completed my independent component which represents 30 hours of work.

(b) My sources were my mentor, Jose Murillo, and a book called "Hey Whipple, Squeeze This" by Luke Sullivan.

(c) Provided a digital spreadsheet (aka log of the 30 hours).

(d) What I completed over the course of two months was creating a new way to advertise for Brothers Precesion through light-up pens. I first had to order light- up pens (100 pens in total). I created a price list that Brothers Precision provides, then I called printing companies to determine and compare  which one would be affordable to us. Each pen would be $3 with the printed name of the company and everything. So the total cost was around $300 for a set of pens.

INTERPRETIVE:

 

This independent component helped me answer my EQ in a variety of ways. It taught me a new creative way to advertise for a company. So far, the clients that we've passed them out to really love them and that as an advertiser is an achievement. It also taught me how hard it is to make a business deal happen, there were many speed bumps throughout the way, with the printing and pen companies but I was able to deal with it and make a deal concrete like a "professional." The experience was challenging but yet fun, and through the stressful times my mentor helped me focus to through the difficult situations.

Blog 14: Independent Component 1

Literal

a.) I, Gabriela Murillo affirm that I completed my independent component which represent 30 hours of work.

b.) The people that helped me complete the 30 hours of work were my mentors Enrique and Jose Murillo by keeping me busy and helping me observe how exactly do you advertise for a company.

c.) Spreadsheet posted.

Applied

The 30 hours helped me learn a lot more of the resposibility that an advertising manager has when most of the people are depending on you. My mentor gave me an assignment to find an affordable new way to advertise the company. And I did my research and suggested new business cards that has the basic information of the company printed. So far we are waiting for the budget to be at a perfect mark then we will pay the money orders. My mentor and I are working on new ideas that will be coming for the company.

Front of the card

 

Price list of printing company's 

 

 

 

 

Advertising On My Own

My mentor gave me an assignment and he asked me to go into the advertising industry on my own. Then I went around thinking what exactly am I going to do? Later I found out that my neighbor was instructing a  Zumba class, and she needs as much people as possible. So I came to the rescue and volunteered to make flyers, and later being able to pass them out. So here is so far the flyer that I formatted and made and will pass out when printed....


Everyone welcomed to Zumba until you drop!

Blog 18: Third Answer

EQ:  What is the best way a company can increase profit through advertising?

3 details to support the answer (a detail is a fact and an example)

The best ways a company can increase profit is through advertisments from public transportation, such as ads posted on the sides of metros, buses, and company cars.

• 50% to 60% of sales revenue is made from public transportation. Ex:Public transit agencies
• Advertisers tend to look for alternatives to traditional media. Ex: Television, radio, print etc.
• More and more, people are getting their information and entertainment throurr public transportation. Ex: Buses, Metros, or a company car

The research source (s) to support your details and answer
This answer is supported by the 'CRP Transit Coorperative Research Program' that is proven by actual statistics that were made. As well as my mentor they use public trasportation to advertise their company.

Conclusion Sentence: This answer is a true way to increase profit through advertising.

Fourth Interview Questions

1. What specific products do you work with?
2. How well do you know your product?
3. How do you run you work?
4. How is your company ran, overall?
5. What skills do you need for your career?
6. How do you communicate with your workers?
7. Why is it important to know your product with depth?
8. How do business plans work?
9. How do you plan your ads with the printing company?
10.  How many years ave you've worked with your product/company?
11. How hard is it to increase your company's profit?
12. What certain event changed the development of your company?
13. Has advertising made it much more helpful? How?
14. How did you plan your first business cards?
15. Were the ads expensive? How much?
16. Did these things increase new clients to your company?
17. What are books that you've read and has really helped you in advertising?
18. Do you believe public awareness is important to a company? How?
19. What was the purchase rate of a certain product after making ads/business cards?
20. Is your company known in the machine shop industry? What was the process?

Advisory Meeting #2

 

 

EQ: What is the best way a company can increase profit through advertising?

Increasing profit for your company is one of the hardest things but advertising makes it more helpful and another way in increasing profit is creating business cards and ads with the description or information of the company.

3 details to support the answer (a detail is a fact and an example)

• A company has to get their name known in one way or another, and a business card will provide the companys information. Ex: Company name & number, where they are located, and a little description of they do.
• Once you've passed out the business card maybe you shall provide an ad of a deal that your company has of any product, so your client can get the overall understanding of what your company provides. Ex: Title of company, picture of the product, despcription, and/or the deal that your company has.
•  These two things will make your company known for what you do and most likely attract new clients to help increase the profit. Ex: My mentor has really been benefited by these two hings a lot as well as his company.

 The research source (s) to support your details and answer

"Inma" and my mentor helped me create this answer because of actual experiences that have happened. Inma is a website that are written by advertisers starting their own company and how ads has helped them be known worldwide. And I pesonally get to see in an everyay basis the development of my mentors' company.

 

Conclusion Sentence: These two advertisments increase public awareness of a company or product which results in purchases of what your company offers.

 

  

Independent Component 2 Approval

1. Describe in detail what you plan to do for your 30 hours.
I plan to keep on doing paperwork and generating ideas along with my mentor in creating new forms of making the shop more known in the area of machine shops.

2. Discuss how or what you will do to meet the expectation of showing 30 hours of evidence.
I will show the 30 hours of evidence through my Independent Component log each day that I go will be summerized with detail.
3. And explain how what you will be doing will help you explore your topic in more depth.
My mentor and I came up with the idea to advertise the shop through business cards and pen that light up, which will help me experience the true idea of how an advertising manager works and how will that bring profit to the business.
4. Post a log on the right hand side of your blog near your other logs and call it the independent component 2 log.

Lesson 2 Reflection

1. Positive Statement

What are you most proud of in your Lesson 2 Presentation and why?
I am mostly proud of my hook activity as well as my 10min activity, because the whole class participated in both very well.

2. Questions to Consider
       a. What assessment would you give yourself on your Lesson 2 Presentation (self-assessment)?
AP

       b. Explain why you deserve that grade using evidence from the Lesson 2 component contract.
I went into depth with my answer and the activities worked really well.


3. What worked for you in your Lesson 2?
The research that I have done throughout my senior project this year has really worked effectively with me.

4.  (What didn't work) If you had a time machine, what would you have done differently to improve your Lesson 2?
Be more careful on the time of the explanation of my answer.

5. Finding Value
What do you think your answer #2 is going to be?
Going into the history of profits that companies have made off of their advertisments.

Blog 12: Third interview Questions

Interviewee: Enrique Murillo

1. What was the best ad that your company has had throughout the 21 years?
2. What is the best way Brothers Precision' can increase profit through advertising?
3. Are there any ups or downs that advertising could bring?
4. Has advertisng made a difference economically for your company?
5. What are the results that all of your ads have brought?
6. What is the name of your contributors?
7. How exactly do you manage the communication between the contributors?
8. Has the use of technology helped in creating the ads?
9. Have opportunities opened for your company? How so?
10. How far has the growth and expansion gone, through advertising?

Blog 11: Mentorship 10 hours check

1. Where are you doing your mentorship?

I am doing my mentorship at a machine production shop, Brothers Precision.

2. Who is your contact?

Enrique Murillo

3. How many total hours have you done (total hours should be reflected in your mentorship log located on the right hand side of your blog like your WB)?
 
I have done 38 hours.

4. Summarize the 10 hours of service you did.

The days I showed up to the office I usually start with organizing paperwork, then I helped my mentor place an order of pens. I came up with the idea of advertising the name of the business in pens its basically the name of the business "Brothers Precision" and the phone number. We placed an order of 300 pens, so everytime they drop-off an order they will give a pen to their client.

Blog 10

1. It is important to consistently work on your senior project, whether it is break or we are in school. What did you over the break with your senior project?
Yes it is very important to work on my senior project whether it is during break or even during school. I did around 10 hours of mentorship over break that all involves with my senior project. (Advertising)

2. What was the most important thing you learned from what you did and why? What was the source of what you learned?
I learned that even advertising your "name" or company on the most simplest things costs money "hard-work is money"- Luke Sullivan. I actually have two sources where I learned this from, one is my actual mentor and the other is the book "Hey Whipple, Squeeze This."

3. If you were going to do a 10 question interview on questions related to answers of your EQ, who would you talk to and why?
Asking 10 questions related to my EQ answers would most ideally be asked to my mentor, just because he has the experience and the whole meaning of what excatly advertising is and how it works in the business world.

Blog 9: EQ

1. I reviewed the rule of three for writing an EQ.
2.
 a.  What is the most important factor in healthy weight loss?
This EQ doesn't really provide a  stance, meaning that the answer is either going to be a fact from any organization or website. This EQ won't build a strong foundation with it being as simple as it is now, which can be improved.

 b.  What is most important to securing a conviction in a criminal investigation?
The EQ is sort of confusing and is not that specific as it can be, the format of the EQ can be written in a different way so it can all make sense. Doesn't really encourage depth and rigor on the topic.
 
c.  What is most important in creating a hairstyle that best satisfies a customer?
The format is not clear at all the wording does not really make sense. You can't really argue anything, the answer can even be a personal opinion, doesn't take a stance. Nor does it provide any kind of framework. 

d.  How can an Anesthesiologist best treat chronic pain?
This EQ has two of the criterias except for one which is, take a stance it won't let you argue a certain point that it might have. And the answer might just be a list or facts of a recitation, which doesn't create depth in any sort of way.
Current EQ: What skill is most important to success as an advertising manager?
Possible draft: How must an advertising manager be successful in the public relations market?
I personally like my first one better because it has helped me a lot with my research to try and provide the exact answer, which has been a challenge.

Blog 8: Research and Working EQ

1.  What is your working EQ?
What skill is most important to success as an advertising manager?

2.  What is a possible answer to your working EQ? Please write the answer in thesis format.
There are many key skills that an advertising manager needs to have in order to succeed in the business. Skills vary from creativity, communication, leadership, projection and project management. But the most important that an advertising manager must have to have the possibility to success is communication. Communication is a crucial skill that is needed in order to project your creativity and leadership so others can understand and acknowledge your work. 

3.  What is the most important source you have used that has helped you come up with an answer to your working EQ? 

The most important source that has helped me define my EQ is a book called "Hey Whipple Squeeze This" by Luke Sullivan. Along with many others internet sources that has helped me provide a variety of articles, helping me learn a lot more of how advertising works.

4.  Who is your mentor, or where are you volunteering, and how does what you are doing relate to your working EQ?

I am volunteering in a machine shop called Brothers Precision. Volunteering and observing what the manger does has helped me learn the right technique to advertise a price of a product. That is planning how to do it and what to do it on?(Flyers, Ads, etc.)

Blog 7: Independent Component 1 Approval

1.  Describe in detail what you plan to do for your 30 hours.

What I specifically plan to do for my 30 hours is volunteering in "Bobby Nava's Advertising" and do a series of contributions to any festivals and upcoming events that they might have. When helping it will at least give me an idea to have an ideal festival with many companies that advertise in it.

2.  Discuss how or what you will do to meet the expectation of showing 30 hours of evidence.

I will show evidence of my 30 hours by meeting the expectation on an 'Independent Component' log and explaining detail by detail what I specifically did and keeping track of my hours that I did everyday. As well as giving a phone number of the person that I worked with.

3.  And explain how what you will be doing will help you explore your topic in more depth.
What I will be doing to discover more things about my topic is doing research more into depth and expanding my knowledge of the topic. As well as observing things that my mentor does to expand the meaning of really how the ideal methods of Advertising are performed.

Blog 6: Second Interview Questions

1.  Who is your mentor and where do they work?

My next mentor is Jose Murillo and he works in Brothers Precision located in El Monte.

2.  What five questions will ask them about their background?

• Where specifically did you study and in what field?
• Was studying for this career easy to work with meaning, were you able to have a side job?
• How and at what age did you start your business?
• Explain where you have worked before , was it the same field of Advertising and Business?
• What made you so passionate about this career?
• Do you recommend this career to me? Why? 

 

Blog 5: Project Reflection and Working EQ

The Pentagon
(1) Positive Statement: What positive thing happen as a result of what you have completed so far?
A positive result that happened so far is, I have learned so much of my topic that I didn't know at the beginning. My research has resulted in the knowledge that I have today about my topic. 

(2) EQ Content:  Pick a piece of research or your interview.  How has it helped you improve your understanding of your topic?
It has helped me understand that my topic (Advertising) takes years of experience to become a great and successful 'Advertising Manager', which is a stressful and hard-working job.  

(3) What has worked for you so far in the senior project?
What has worked for me is having a deadline every week for 3 articles and having to take notes, which is really helpful to learn more about the topic.

(4) What hasn't worked so far?
What hasn't worked is not having enough resources to find a good mentor or interviewee.   
(5) Finding Value:  

What are the experiences that you specifically  need to become a successful 'Advertising Manager'?
I plan to do my mentorship in an Advertising Company. Located in Chino, CA.

Blog 4: Interview Preparation

1. Who do you plan to interview? Why?

I plan to interview an advertising manager that works in 'Benham Advertising'. I plan to interview her because it is very helpful in discovering and determining what the actual concept "Advertising" is. As well as helping me shape my whole senior project with the EQ and the activities.

2. You have to ask 5 questions.  What additional questions do you plan to ask?  Ask open-ended questions.  What are open-ended questions?

-How'd you get into this career? What made you be passionate about it?
-What specifically do you do as an Advertising Manager?
-How you get the job specifically for Benham Advertising?  
-Other than becoming an Advertising Manager, what were your complete working experiences?
-What was the hugest Ad that you have ever done? How?