Blog: 22 Senior Project Reflection

(1) Positive Statement

What are you most proud of in your Block Presentation and/or your senior project? Why?
What I am most proud of is seeing how my hook activity and my activity got each group really engaged, the activity brought out the creativeness of the students.

(2) Questions to Consider

a. What assessment would you give yourself on your Block Presentation (self-assessment)?
I would give myself a P for my block presentation.

b. What assessment would you give yourself on your overall senior project (self-assessment)?
I would give myself an AP for my overall senior project grade.

(3) What worked for you in your senior project?
What worked for me is actually playing a role as an advertising manager throughout my nine month process of the senior project.

(4) (What didn't work) If you had a time machine, what would have you done differently to improve your senior project if you could go back in time?
I would go back in time to my blog 14 which is the independent component 1 blog. I would go back to turn in that blog post in time, because that affected my senior project grade.

(5) Finding Value

How has the senior project been helpful to you in your future endeavors? Be specific and use examples.
Thanks to the senior project I got the experience with working with my mentor. He taught me so many things, for example the basics of what an advertising manager in the advertising industry does. And thanks to the senior project, who knows maybe I will study marketing and go more into advertising in the future!

Blog 21: Mentorship

Literal

• Done.
• Jose Murillo. (909)622-2086. Brothers Precision.

Interpretive
What is the most important thing you gained from this experience? Why?

The most important thing that I gained through this whole experience is, resposibility. My mentor gave me deadlines and budgets when he gave me an assignment. I was able to be responsible enough turn in my work to him on that certain deadline and I managed to not go over the budget he set. He gave me work that is actually what an actual advertising manager does. My mentor put a lot of weight on my shoulders but I was able to pull it off, and because of him he taught me the true meaning of responsibility in the advertising industry.

Applied

How has what you’ve done helped you to answer your EQ? Please explain.
The work that my mentor assigned helped me answer my EQ because it was actual hands on work. I had to create business cards, pens, and ads for the company. Being able to save money for the company with all of the products I created was really difficult. But I saved money and with the ads and business cards and I was able to bring in profit for the company. All of the work and experience that I have done really helped me answer my EQ with full on depth.

Blog 20: Exit Interview

Content:

(1) What is your essential question and answers? What is your best answer and why?
My essential question is, what is the best way a company can increase profit through advertising? My three complete answers are, know the product in order to create the ideal media production, creating business cards and ads with the description or information of the company, and advertisements on public transit. My best answer is, creating business cards and ads for the company. The company is known to the clients around the machine shop industry because of the successful ads and business cards that have been created. This is my best answer because it has brought in more profit to my mentorship, Brothers Precision, and studies prove that the newspaper ad viewers and business card printing have increased from 43.3 million to 69.1 million since 2010.
 
(2) What process did you take to arrive at this answer?
When I first started my Independent Component, my mentor said that the company needs new business cards. So I proposed that for my IC1 I can help create the new business cards that the company needs. He agreed, and I first needed to design the template and color palette that the cards were going to have. Once I finished, I had to create a price list and I had to call many different printing companies that offered an inexpensive price, because my mentor gave me a $300 budget. Through many calls I finally found a printing company that offered 500 cards for $270. I later sent the completed design to the company. Interviewing my mentor and actually going through the whole process I finally came to conclusion that this will be my best answer. 

(3) What problems did you face? How did you resolve them?

The problems that I faced was not being able to make a deal with a printing company because they charged a little too much and it didn't go with my budget. As well as finding a company open, because I go to mentorship on Saturday's and Sunday's and most aren't open on the weekends. But I kept insisiting, and on weekdays I would call when they were open and come up with the deal. Another problem was trying to come up with a template for the light-up pens and business cards with both my mentor and the workers. But I managed to convince them with my awesome skills in creating something appealing that they loved.

(4) What are the two most significant sources you used to answer your essential question and why?

Two of my most significant sources were my mentor, advertising manager for Brothers Precision, Jose Murillo, because he taught me a lot of hands on work, he was able to challenge me with actually creating advertisements for a company. There was a lot of responsibility on my shoulders but with the help of him I was able to do the responsibilities effectively. My second most significant source was a website called Inma. This website has many articles of real life working advertising managers and they talk about what ads they did and how has it helped their company. It also has articles that the revolution that advertising has had on them (author).

Blog 19: Independent Component 2

LITERAL:
 
(a) I, Gabriela Murillo, affirm that I completed my independent component which represents 30 hours of work.

(b) My sources were my mentor, Jose Murillo, and a book called "Hey Whipple, Squeeze This" by Luke Sullivan.

(c) Provided a digital spreadsheet (aka log of the 30 hours).

(d) What I completed over the course of two months was creating a new way to advertise for Brothers Precesion through light-up pens. I first had to order light- up pens (100 pens in total). I created a price list that Brothers Precision provides, then I called printing companies to determine and compare  which one would be affordable to us. Each pen would be $3 with the printed name of the company and everything. So the total cost was around $300 for a set of pens.

INTERPRETIVE:

 

This independent component helped me answer my EQ in a variety of ways. It taught me a new creative way to advertise for a company. So far, the clients that we've passed them out to really love them and that as an advertiser is an achievement. It also taught me how hard it is to make a business deal happen, there were many speed bumps throughout the way, with the printing and pen companies but I was able to deal with it and make a deal concrete like a "professional." The experience was challenging but yet fun, and through the stressful times my mentor helped me focus to through the difficult situations.

Blog 14: Independent Component 1

Literal

a.) I, Gabriela Murillo affirm that I completed my independent component which represent 30 hours of work.

b.) The people that helped me complete the 30 hours of work were my mentors Enrique and Jose Murillo by keeping me busy and helping me observe how exactly do you advertise for a company.

c.) Spreadsheet posted.

Applied

The 30 hours helped me learn a lot more of the resposibility that an advertising manager has when most of the people are depending on you. My mentor gave me an assignment to find an affordable new way to advertise the company. And I did my research and suggested new business cards that has the basic information of the company printed. So far we are waiting for the budget to be at a perfect mark then we will pay the money orders. My mentor and I are working on new ideas that will be coming for the company.

Front of the card

 

Price list of printing company's 

 

 

 

 

Advertising On My Own

My mentor gave me an assignment and he asked me to go into the advertising industry on my own. Then I went around thinking what exactly am I going to do? Later I found out that my neighbor was instructing a  Zumba class, and she needs as much people as possible. So I came to the rescue and volunteered to make flyers, and later being able to pass them out. So here is so far the flyer that I formatted and made and will pass out when printed....


Everyone welcomed to Zumba until you drop!

Blog 18: Third Answer

EQ:  What is the best way a company can increase profit through advertising?

3 details to support the answer (a detail is a fact and an example)

The best ways a company can increase profit is through advertisments from public transportation, such as ads posted on the sides of metros, buses, and company cars.

• 50% to 60% of sales revenue is made from public transportation. Ex:Public transit agencies
• Advertisers tend to look for alternatives to traditional media. Ex: Television, radio, print etc.
• More and more, people are getting their information and entertainment throurr public transportation. Ex: Buses, Metros, or a company car

The research source (s) to support your details and answer
This answer is supported by the 'CRP Transit Coorperative Research Program' that is proven by actual statistics that were made. As well as my mentor they use public trasportation to advertise their company.

Conclusion Sentence: This answer is a true way to increase profit through advertising.